ISA’s The Wrap Experience™ - Digital, in conjunction with The Wrap Institute and noted instructor/installer Justin Pate, is designed to help wrap professionals explore new business opportunities. The event, scheduled for November 11-12, will host attendees from across the globe in a digital setting, with networking, education, demonstrations and exhibitors.
The Wrap Institute, the world’s top online wrap training program, has worked with ISA for the past two years, bringing hands-on instruction to ISA in-person events. The Wrap Experience™ – Digital - joins ISA and TWI once again for a new digital event designed to educate more companies on the power of wrap and highlight the business opportunities it brings while making the event a truly global experience.
"I came up with concept of “Pivot for Profit” as a theme for The Wrap Experience in late 2019 before the pandemic,” Pate said. “I felt it was very poignant then and it’s even more so today. The idea is that significant increases in profits can easily be integrated into your current workflow with a simple ‘pivot’ to new products and cutting-edge technology that exist both inside and outside the wrap industry. Simply put, The Wrap Experience™ is designed to connect all the dots through a seamless platform of demos, influencers and hand-selected exhibitors all while creating that feeling of connection, we all love and crave.”
Education and connection will occur throughout the day, allowing those outside North America to participate at convenient times. In the North America, most events will occur between 11 a.m. and 4 p.m. ET.
"Justin has been doing online training since 2014, so he is an experienced pro at communicating in this way and was the perfect partner to help us create this digital wrap experience ,” said Craig Campbell, ISA’s director of business development and leader of ISA’s The Wrap Experience™. “We’re excited for the opportunity to break this out of four walls and help wrap installers around the world grow their businesses.”
Education will focus on ways to easily expand typical wrap installation jobs into architectural items or to upsells like ceramic coatings, PPF and much more. A special bonus: Dan Antonelli of KickCharge Creative will lead sessions on design. Attendees can explore the latest technology, including a visualization tool from XIX 3D with Zeno.
The Wrap Experience™ “Pivot for Profit” digital supplier showcase will allow attendees to visit and spend time with the top suppliers in the wrap market. A main stage area will include multiple events each day, including an opening ceremony and panel discussion with leading influencers and trainers.
Attendees then can choose breakout educational sessions targeted to help them increase profits in pre-install, install and post-install.
Each evening, a Wrap After Hours event will include networking opportunities. Multiple networking sessions will occur at the same time. A Special Speakeasy Area will allow attendees to connect with some of the industry’s top influencers and shop owners in smaller settings geared for personalized interaction.
"There are a lot of opportunities for wrap installers to expand their businesses into easy add-on areas—often with high profit margins,” Campbell said. “While they will leave with plenty of ideas for doing so, the event also will feature important opportunities to connect. This will not be simply sitting in front of a computer listening to speakers but will be a truly dynamic event.”
Registration for the event will open in the coming week. In the meantime, those interested can sign up to be notified when registration opens by completing the form at https://www.signs.org/the-link/isas-the-wrap-experience-digital-interest.... Once the registration profile is complete, attendees will receive a free copy of the recently published ISA whitepaper “Reaching Today's Customers: A Guide for Wrap Shops.”
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The Wrap Experience, a collaborative two-day extravaganza hosted by The Wrap Institute and ISA, took place November 11-12 and had a fantastic turnout. The event featured over 20 sponsors and thousands of attendees. The event was structured around a virtual “main stage”, featuring Justin Pate and The Wrap Institute team, and included breakout sessions, a roulette-style networking feature, and “booth” areas for each sponsor where attendees could visit to get more information and event-exclusive discount codes. 
In addition to the main stage episodes, we had over 20 breakout sessions! About half of these sessions were sponsored and led by the company sponsoring the session, and the other half were sessions with wrap industry leaders such as Bruno Dede, John Duever, Matt Richart, Tim Evans and more. In the sponsor-led sessions, the sponsor presented content live, and was able to bring any industry or company leaders into their session to aid the presentation. One of the best parts about the sessions was that it was easy for session attendees to ask questions and interact with the session leaders. Leaders were able to bring attendees onto “stage” to ask questions in realtime, which cultivated a true sign show experience. 
st important parts of a sign show is networking, and while it might seem difficult to network at a virtual show, our automated networking platform made networking as simple as pushing a button. Once attendees were ready to connect, they could press a button, and the system would pair them randomly with someone else from the show for three minutes. At the end of the three minutes, both attendees would be able to share their information with each other, but the information would only be shared if both attendees mutually agreed.
While we’re excited for our Wrap Experience booth at the ISA Sign Show Expo this upcoming April, The Wrap Experience - Virtual truly was a success in all areas, and allowed attendees, sponsors, and industry professionals to come together in this extraordinary time.