News

Game Plan

Attending trade shows is an essential part of professional development in the wrap industry. Whether you're just starting out or have years of experience, these events offer a wealth of opportunities to grow your knowledge, refine your skills, and stay on top of industry trends. However, while tradeshows can be a fantastic resource, they also come with a cost—both in terms of time and money. If you attend without a clear plan or focus, you risk missing out on the full potential of the experience. To truly maximize your time at tradeshows, it's crucial to approach them with intention and a strategy for making the most out of every moment.

Education

One of the key advantages of attending trade shows is the ability to get an in-depth overview of the market. These events offer a rare chance to see, touch, and test a wide variety of materials, tools, and equipment all in one place. Instead of relying solely on online reviews or recommendations, you can personally compare the latest vinyl wraps, tools, and technology to see what best fits your needs. This hands-on experience not only helps you make informed purchasing decisions but also keeps you up to date with the latest advancements in the wrap industry.

Connecting and Networking

In addition to exploring products, trade shows provide a unique opportunity to connect with industry leaders and experts. Networking with seasoned professionals allows you to exchange ideas, gain insider knowledge, and build relationships that can benefit your career in the long run. Whether you're looking for advice on specific techniques or seeking partnerships for future projects, the power of networking at these events is unparalleled. Don’t be afraid to ask questions or strike up conversations—these connections can open doors to new opportunities and provide valuable insights.

Discounts

Lastly, trade shows are an excellent place to score great deals and discounts. Many exhibitors offer exclusive tradeshow-only promotions on machines, tools, and services, giving you the chance to invest in high-quality equipment at a fraction of the cost. By taking advantage of these offers, you can walk away from the trade show with significant savings that will benefit your business for years to come.

The Wrap Institute is proud to be in some of the greatest trade shows in our industry, like ISA Sign and Expo, SEMA show, Fespa, Wrapfest. If you have missed some of these shows in the last years, here are 4 video we created during trade shows that we suggest you to watch:

• Demo with FlexiShield - SEMA 22 with Dimas and Jim Miller

https://vimeo.com/769508240

• FESPA Amsterdam Cleaning Demo - https://wrapinstitute.com/video/e776538e-5460-40f3-a9a0-5c3d4915209f

• FESPA LunchTime Demos - Knifeless Tape Tricks -  https://vimeo.com/160853674

• ISA 24 Mirror demo with LX Hausys - https://vimeo.com/940693380?share=copy

TWI Live: Platinum Weekly

This week Rainer Lorz, our German Head Trainer, will be in Denmark for Sign & Print exhibition, performing demos at Antalis booth. He will go live on Thursday at 5:00 pm CET at wrapinstitute.com/live to show a little bit of the action there and will be available to answer your questions real time.

Join Us

Remember that to be able to access our live classes you need to be a Platinum member. Using the promo code JOINTWI15 you can have a 15% discount on your membership. With that membership you will also have access to over 3.000 tutorial videos teaching you how to wrap multiple kinds of mirrors with different materials, so make sure you go to our video library to watch them.  We hope this will empower you to wrap better and more professionally.

 Never Stop Learning

Marcos Schott - Certified Car Wrapper and TWI CCO