Check out this milestone announcement for Ford customers as well as the wrap industry! Justin Pate, CEO of The Wrap Institute, announces the new Ford Wrap Program on day 1 at the SEMA car show in Las Vegas on October 31, 2023 at 10:30am. This program allows Ford customers to enter the aftermarket with Ford confidence in a program developed by XIX3D which is Ford's key partner in the program. Ford customers can now choose over 60 plus colors and finishes for their Ford vehicles. Justin explains how easy it is for Ford customers to choose the color, place their order, schedule the wrap and choose a wrap shop. Justin also explains how this is a huge deal for the wrap industry in that the wraps will take place at wrap shops, not at dealerships. This means a steady influx of customers on an OEM level. If you are a Ford customer look for the program to start in January of 2024. If you are an installer or wrap shop look be sure to become a ZENO certified wrap installer so you can be part of the Ford Wrap Program.