Reading and dialing in your client is critical in order to cultivate a successful long term relationship. The great thing about this is it doesn't have to take a lot of time or be a big investment, it's about giving just enough time and focus to make the client feel involved in the process and that certain needs are met. In this video Justin gives a real world example involving the artist Mark Dean Veca that will help give you tips and tricks on how to do this with your clients.